That was my impression from the headline, driven in part by a conversation earlier this week about many whale watching day cruises giving a free pass to come back if you don't actually see any whales.
The person I was talking with had gone on a cruise while traveling, got a pass, passed it to a coworker who was going to be in the same area, then it repeated at least two more times over the course of more than a year. One purchase, at least 4 trips.
My family has gone on three cruises now for the price of one. The company guarantees that we will see Orcas around the San Juan Islands in Washington State. We have seen seals and humpbacks but never Orcas. We go back every couple years, the last time we saw Orcas from the ferry to get to the tour boat but not on the cruise itself so we still have the tickets.
The person I was talking with had gone on a cruise while traveling, got a pass, passed it to a coworker who was going to be in the same area, then it repeated at least two more times over the course of more than a year. One purchase, at least 4 trips.