It seems like the void left by a (hypothetically) decreasing advertising market coupled with Googles desire to actually grow might place a ton of stress on the societies that fall victim to this desperation. Obviously it will temporarily stimulate local economies in strange and sometimes positive ways, but a lot of their interest seems to focus on processes better handled by an elected committee. Google naturally has it’s eye on taking over government responsibilities. This is frightening to me. The incentives are no better aligned than they were with advertising. It sounds like a company that simply got way too big and now we will all pay the price.