Just because you've found one ticket somewhere for $700 doesn't mean that's where I want to go or is a time that I can go. Many of my vacations revolve around family events for extended family in another country, so I have limited flexibility in dates or destination.
I'm looking at tickets right now, $735 for economy, $3500 - $6000+ for business, $15,000+ for first class. Fortunately I have a lot of miles, so a 160K mile business class awards ticket is a possibility.
It wasn't just one ticket, i was looking at quite a few destinations, that was just an example. If you plan ahead and shift the departure by a single day the price drops incredibly.
I'm looking at tickets right now, $735 for economy, $3500 - $6000+ for business, $15,000+ for first class. Fortunately I have a lot of miles, so a 160K mile business class awards ticket is a possibility.