Everything ruined when money get involves. It always dilute the value of something into money making machine 'trend' for some get rich quick marketer, they milk it dry(or try to), often in a spammy, tasteless way, then move on to(ruin) something new. What a shallow society we live in.
> Actually, you won't see much content if the creators don't get paid.
This is definitely not true. There are plenty of people who like to share their work without any monetary reward (be it either direct or indirect, building their personal 'brand' etc.), but who do it just for the fun of sharing and communicating with each other.
The extreme focus on startups, earning money with your special thing, etc. that is common here is not representative for the whole world. There are plenty of people who can do without that. At least, it used to be that way. I'll admit that this 'get rich online' culture that is prevalent here is spreading more and more to the rest of society.