I'm really puzzled with the ad business model. I always wonder if those silly mobile game ads can get really bring the mobile game developer additional revenue? And even for other ads that look less stupid comparing with those mobile games, I think I had never been attracted to purchase something due to ads, nor I would prefer them when I actually need to buy something (note that I keep my spending minimal, so I am probably not their targets anyway...)
The mobile games are the weirdest to me, because most of them that I see are ads for games that are also primarily ad supported. It’s ads all the way down. I suspect that a lot of it is riding on VC funding that will eventually dry up, breaking everyone’s business models.
