Nobody will watch anyone's "creations". The TV or whatever device watch on will observe what you and everyone else engage with and how you interact with it and create content for you on the fly, just like Instagram and TikTok's feeds do now.
AI creatives can enjoy the brief blip in time where they might get someone else to watch what they've created before their skills become obsolete in an exponentially faster rate just like everyone else's.
Then everyone can just get their own personal movies and infinite content stream. Honestly people would probably like that given how atomized society has become.
