Yeah. But then people are not going to buy their hardware. I have a reMarkable from 6 years ago that I'm using to run Toltec and koreader, but I'm not going to buy any new hardware from them.
Was comparing the remarkable with the kindle scribe and the boox note 5c - and settled on the 5c - though the battery life trade-off is significant (I end up charging once every 3-4 days, with 2-3 hours of daily use - writing and reading) - and I am really happy with the device. Fantastic hand-writing feel, very good on-device hand-writing recognition, and decent to very good integration with google drive, notes export, etc. May be worth considering if you are looking for an colour e-ink device that you can write on (notes, thoughts, journalling), as well as run android play store applications, including the kindle app.
I tried Boox (Note Air 3 Colour) but it wouldn't run the one 'android' app I needed - O'Reilly bookshelf. Returned it and got an iPad instead. Seemed ok but only half supports apps. I didn't have it long enough to suffer pen accuracy or general performance, but the colours were muddy.