In a company I used to work for, "sustaining engineering" was the team of developers that handled all of the bugs and issues reported by customers on old-but-still-technically-supported versions of the products. (The ones who worked on current versions of the products where just "engineering.")
So basically heroku will fix whatever is broken, but don't expect any new features or development.
From a business perspective, this means they will not be investing in innovation on the platform anymore. Instead, they will focus their efforts on maintaining the current operations and keeping the lights on.
I don't understand the dismissiveness. I think it's pretty clear. Keeping it going for the current users, but not trying to innovate. It might seem weird in an industry that prizes constant innovation and disruption, but this is a mature thing to do.
Or some kind of twisted brain with a "fake it till you make it! or continue to fake it" attitude. I think people doing that stuff for long enough almost have no other choice but to believe themselves, that they are doing net positive work, otherwise the cognitive dissonance would be too great.
Sustaining is used in Engineering to mean that it's now post-GA and there is no further development. The platform is not End of Life but there are no more features planned.
They meant what they wrote. Merriam-Webster's definition: "to support the weight of"
It means they're transitioning to the absolute minimum to keep it alive and nothing more. That could, in worst cases, mean firing everyone except one guy, or using AI to keep it alive.