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To follow this up, one of my favorite channels on Youtube is Outdoor Boys. It's just a father who made videos once a week doing outdoor things like camping with his family. He has amassed billions of views on his channel. Literally a one-man operation. He does all the filming, editing himself. No marketing. His channel got so popular that he had to quit to protect his family from fame.

Many large production companies in the 2000s would have been extremely happy with that many views. They would have laughed you out of the building if you told them a single person could ever produce compelling enough video content and get at many viewers.



Serious question: but aren't there thousands of other guys doing almost the same thing and getting almost no views? Even if there are lots of new channels, there aren't going to be lots of winners


But there are many Youtubers making a decent living doing it as a one person shop or a small team. In the past, you needed to a large team with a large budget and buy in from TV/DVDs/VHS to get an audience.


https://alanspicer.com/what-percentage-of-youtubers-make-mon...

Claims 0.25% of channels makes any money at all. The amount that make a decent living is realistically even smaller, possibly < 0.1%.

To me the YouTube example seems to be the exact demonstration that markets saturate and market distribution is still a winner-takes-all kind of deal.


0.25% of channels, how many of them even want to make money?

0.25% of how many?

Average size of YouTube channel team that makes money vs TV channel team in the 2000s?


There are no such detailed numbers as far as I know. No platform (twitch, YouTube etc.) generally provides this information. Thinking bad one could assume it's because most people would realize it's one in a million who makes it.

Channels that make money consistently also have teams behind. Sure, probably they are smaller then TV studios, but TV studios do also other jobs compared to youtubers.

Anyway, these are the only numbers available. If there are numbers that show that masses of individuals can make a living in a market with so many competitors like YouTube I am happy to look at them. Until then, I will observe what is known for almost everything: a small % takes the vast majority of resources.




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