I think another part of it, though, is that the panel manufacturer must be drooling over the fact that this is really the only way to move a lot of high-end panels, and therefore gain access to serious economies of scale, driving the prices down and bringing IPS panels to a more mainstream market. ...This is what I love about Apple. Nothing is driving innovation anymore in the PC market - the average computer today has little more capability than a computer from five years ago. Apple, however, is using the brute force of its market share to drive technology forward...Then, the rest of the industry follows suit in a vain attempt to catch them...

What compels people to turn their total ignorance of the hardware industry into love letters for Apple? Not only do Apple's economies of scale have nothing to do with the cost of e-IPS, Dell was the first out of the gate with an e-IPS display ( http://www.engadget.com/2009/01/15/dells-2209wa-lcd-monitor-... ) but of course these fanboys didn't notice.

So now, because they don't know there's a difference between s-IPS and e-IPS, it's Apple's business strategy that is changing the world, rather than the scientists and engineers at LG. The ones who actually invented this new low-cost technology.

Doesn't the article mention Dell's monitor?

Scientists cannot make low-cost hardware if there is no market, LG probably welcome apple's move as it allows them to ramp production up sooner.

Actually I do have to buy one. I use Apple computers exclusively. Except for my home server running Ubuntu which I built myself.

I don't just have to buy one, I'm eager to buy one. The 27-inch iMac is exactly what I've been waiting for. Unfortunately I have to wait for the second revision because the current CPU/graphics hardware is weak. It will be a hard wait.